Alan Wake won’t just be gaining a few things in his upcoming remaster (a nicer face, for instance), he’ll be losing a few things too, specifically in the form of all that product placement infamously infesting the original version of developer Remedy’s cult-classic horror game.
Alan Wake’s decidedly unsubtle attempts at paid product placement came in for some considerable criticism when it released back in 2010. The otherwise picturesque town of Bright Falls, which serves as the backdrop to Remedy’s adventure, was, for instance, littered with billboards for US phone service provider Verizon, and Wake’s supernaturally imbued flashlight seemed unusually fussy when it came to matters of evil-fighting, making exclusive use of Energizer batteries – meaning thousands of the brazenly branded buggers littered every nook, shelf, and unlikely hidey-hole throughout the game.
And it didn’t end there; Bright Falls’ spooky streets and forest-lined roads played host to vehicles manufactured by Ford and Lincoln, and Microsoft, which published the original Alan Wake, even managed to squeeze a few of its products in too.
“Too bad Barry isn’t around to comment on [Alan Wake DLC] The Signal’s lowest moment,” Eurogamer wrote back in 2011, “when Alan turns his torch toward the word ‘phone’ and a heavily branded Verizon cell phone fills the screen. The product placement is embarrassing enough when the cinematic manages to show three Verizon logos in as many seconds. But when Zane’s voice comes on the line to greet Alan with Verizon’s advertising slogan – “Can you hear me now?” – dignity walks out the door and hails a cab.”